The often postponed 2023 Nigeria Professional Football League season is scheduled to finally kick off on 8 January 2023 with all 20 teams....
will have its 11th anniversary. The football league was the best in Africa and rated higher than the Scottish league when the outlawed League Management Company took over its management in 2012.
Nelson Ine, the project director, was contacted by Premium Times, who then sat down with him to discuss why a Nigerian corporation would spend N200 million on a failing brand and product. “What drives sports and business all over the world is ethics and corporate governance structures; the transparency in the system, and the accountability. You will agree with me that these are things our sports have been struggling with. If you look at sports all over the world, even the EPL, La Liga, and the French league-you find that the top brands in those countries are associated with the league.
Basically what GTI and local investors are trying to do is launder the NPFL’s image, make it an entertainment venue, and try to replicate the successes of Nigerian music acts and increase the value of the major ingredient-the players. “Today as I speak to you, there is a faulty orientation in the ownership structure and management of the clubs. Nobody runs that kind of model. Sometimes I am tempted to call it the poverty model for the development of sports.
“This means we are only taking off with this ; as the value continues to grow, we expect the value of the clubs to continue to grow. Those are the systems and processes we are talking about.”
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