To understand what cinema business has done for Nigerian filmmakers since 2007 is to underscore the number of cinema houses and filmmaker-millionaires that have emerged through the theatre exhibition experience.
What this simply means is that, we would probably be back to how entertainment was consumed in Nigeria before 2007, when ‘Through the Glass’ a film by Stephanie Okereke-Linus opened the floodgate to a modern Nigerian cinema era.
There was a resurgence of the cinema going culture in Nigeria in May 2004 with the establishment of Silverbird Cinema at the Silverbird Galleria inLagos, but at the time, Hollywood films dominated the exhibition space largely because Nollywood had maintained a direct-to-home production, and later on, the Africa Magic chains on Dstv.
Although ‘Through the Glass’ did not achieve much commercial success, having made about N13 million in three weeks of exhibition, the next remarkable Nigerian production, ‘The Figurine’ , by Kunle Afolayan endeared more people to the cinemas, thus the film made about N25million.
However, Kunle Afolayan’s ‘Phone Swap’ was an improvement on ‘The Figurine’, having made about N30million in the cinemas. By this time, Filmhouse’s strategic development plan to roll-out 25 cinemas over a six year period had yielded about 60 per cent, added to the likes of Viva Cinema in Ibadan and Ilorin, Kada Cinema in Benin, Dews Cinema in FESTAC Town, Royal Cinema in Alimosho, 5D Cinema 9Ja in Port-Harcourt and Genesis Deluxe Owerri among others.
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