As the Nigerian culinary landscape expands and finds new interpretations for traditional Nigerian cuisine, they are providing incentives for the average Nigerian to become more adventurous with foo...
As the Nigerian culinary landscape expands and finds new interpretations for traditional Nigerian cuisine, they are providing incentives for the average Nigerian to become more adventurous with food. From giving local food and ingredients a contemporary lift to trying out and sometimes merging foreign delicacies to fit our taste buds, the way we approach food and the different things we do with it continues to yield excellent results.
As a people with adventurous tastes, we are always open to new beverage brands, and with yoghurt, there is always the chance to explore a fresh twist to our beloved dairy. And that’s what FrieslandCampina WAMCO, the makers of Peak Milk offered us with Peak Yoghurt.
In early 2019, Peak Yoghurt was introduced into the Nigerian dairy market, in some selected cities as the pilot market with little or no marketing support aside product sampling in selected retail stores. Despite minimal marketing efforts, the feedback received from consumers based on the sampling activations, were largely positive and provided evidence for good results for the medium size pack and the large pack size .
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