Certainly, the new Ministry of Tourism offers the required growth structure for promoting the country as a destination of choice for many across the world,
particularly as the demand for Nigerian tourism is strengthening and gearing up to surpass the 2019 pre-COVID levels, when international tourist arrivals accounted for over 2.2 million people, with receipts in excess of $1.4 billion. Across the world, tourism has recovered by 80% of its value, post-COVID, while Africa has recovered by as much as 88%. The opportunities for domestic growth of the sector are therefore very apparent.
Some quick ideas that come to mind for prompt intervention and growth of tourism in Nigeria include the following:For coordinated growth of the sector, there is need to inaugurate a National Tourism Development Master Plan in line with the National Development Plan 2021–2025 that fits with government’s long-term aspiration, as encapsulated in the Nigeria Agenda 2050 for the measurable and coordinated growth of the sector.
Key benefits of this landmark achievement in Mauritius, would include the setting up of a UNWTO Tourism Academy in Nigeria, access to UNWTO tourism grants for supporting the local industry, and technical assistance for the activation of the Tourism Satellite Account. Brand Africa is a powerful tool that Nigeria can leverage on to enhance the tourism sector. By showcasing the nation’s unique cultural heritage, vibrant traditions, and warm hospitality, we can create a distinct and compelling brand identity. Collaborative marketing campaigns, both domestically and internationally, can highlight Nigeria’s diverse attractions, captivating potential tourists and dispelling any misconceptions about the country.
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