However we look at it, there is no absolving of the media for its role in the development of gender ideologies.
So, how well has the media performed this role? From the margin dwellers’ point-of-view: Not very well.
The GMMP report reveals that seven to nine stories out of 10 on sexual harassment, rape, and other gender inequalities reinforce or do nothing to challenge existing stereotypes.Although the world moved forward by 1 point, the African media stagnated. There has been no improvement in gender representation in the news media.
When we, the margin dwellers, look at the media, a sea of men is reflected back to us. Among the many implications of the lack of representation is the exclusion from the design of solutions, and a dangerous complexity in equality conversations. A simple social experiment, asking men and women, “when you think about being kidnapped, what is your greatest fear?” yielded interesting results, and if we do the same experiment in any room in Nigeria, the results will be similar.
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