Nigeria has shared cultural strategy tips with Zimbabwe.
The director general of the National Council for Arts and Culture , Otunba Olusegun Runsewe, shared Nigeria’s strategy to promoting and preserving her culture with the Zimbabwe National Defense University.
The Zimbabwean team were on a military course training in Nigeria, and three other countries, and made a courtesy call to the National Council of Arts and Culture . Responding to questions on how Nigeria has continued to preserve her cultures in the face of western culture invasion, and her strategies to promoting Nigeria to Africa and the world, Runsewe said Nigeria’s culture is its brand identity, one that its citizens ‘carry around everywhere they go’.
“We have tried to use the Nigerian culture to sell our image and to keep our heritage. Our culture is our selling point because our cultural content is our brand identity, which our tourism will sell to the world. Anywhere I go in the world, I wear Nigerian traditional wears throughout my time there.
“We take our culture everywhere we can. There is a mistake in Africa I am trying to change. And that is that every human is creative, but we have not understood that. Every day we talk about formal education PhD, MSc, LLB etc.; but someone can be creative enough to produce an art or crafts work and make money from it. What we are doing in Nigeria is that within the 36 states and the FCT, we have set up a skills acquisition programme in every state.
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