Netflix’s ad-supported plan is getting a feature for binge-watching sessions. The service will offer an ad-free episode if users watch more than three episodes of a show in a row.
Netflix will soon start cutting down on commercials if you’re on a binge-watching kick. Starting at the beginning of next year, the streamer will toss in an ad-free episode after you’ve watched three episodes in a row. That could make it a little less tempting to switch off what you’re watching.
Netflix has mentioned the importance of keeping subscribers glued to their seats before, with the company saying last year that it thinks its “bingeable release model helps drive substantial engagement.” In addition to the binge-watching update, Netflix also reported that its ad-supported plan has attracted 15 million monthly active users in the year following its launch.
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