Netflix could introduce ads and crack down on password sharing by the end of this year, a source familiar with the matter told CNBC.
Netflix could roll out its lower-price, ad-supported tier as early as this year, a source familiar with the matter told CNBC.Netflix is also expecting to start cracking down on password sharing in that same time period.could roll out its lower-price, ad-supported tier as early as this year, a source familiar with the matter told CNBC.
Netflix executives told employees in a note they were working to introduce the tier by the last three months of 2022. That would put it on a much faster track than Netflix originally indicated. During its most recent earnings conference call, co-CEO Reed Hastings said the company was still figuring out the model and an ad-supported optionand a plunging stock, down more than 71% year to date. An ad-supported tier could help attract and retain price-conscious consumers.
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