Need for a new communication strategy on Nigeria’s macroeconomics, By ‘Tope Fasua

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Need for a new communication strategy on Nigeria’s macroeconomics, By ‘Tope Fasua
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President Bola Ahmed Tinubu is one determined fellow. He swore he would make a positive impact on our society and economy, and I believe him. We can see his mettle, with the transformation, over time, of Lagos State. If anyone was looking for that evidence that maybe things have not been totally bad for everybody in Nigeria over time, or that some sectors have done well, go to Lagos. The entire stretch of Lekki down to Epe has developed strongly in the last 25 odd years.

I know that usually, even in a 1,000-page report, the media will scour for the most sensational part and blow it up – usually obliterating the soul of the report, while sending everyone into a premeditated frenzy that solves no problems apart from aiding clicks and sales. However, we may need to mind our communication especially in this age of soundbites where people can hardly process more than a 30 second video and perhaps 100 words on X .

So, given these well-laid out challenges and the need for time, patience, focus, cooperation, dedication, and a positive psychology to allow reforms – which have been hailed by the same multilateral agencies – how do statements that deflect from the ambition and demoralises domestic and foreign investors, while painting a bleak picture of the near future, and discouraging even tourists, help? Why will investors, tourists, returnees, Diasporans, want to get endeared to a country which the...

Even a credit corporation is already active, changing our perspective towards finance and making billions available to civil servants, among others, while over 500,000 students have benefited from N45 billion in terms of education loans and support, among others. Indeed, their projections have turned out wrong many times , but they must know – like everyone else – that our people – worship their opinion and take to the bank all of their statements.

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