Approximately 1.8 million American households canceled subscriptions during the first quarter of 2020, Variety reports.
pandemic sweeping through the country during the winter months, cable and satellite-TV companies experienced a steady thaw of paying customers.
The combination of high monthly costs and the disappearance of live sports as unemployment rates roar to a staggering 15 per cent level have caused the steep cancellation rate, according to Wall Street research firm MoffettNathanson. As people dump subscriptions, the growth of cable networks’ affiliate fees is also taking a sharp hit, said UBS Securities analyst John Hodulik.
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