NBA, Youtube to launch live games on league’s first channel vanguardngr.com vanguardnews
TORONTO, CANADA – JANUARY 6: Delon Wright #55 of the Toronto Raptors puts up shot against the Indiana Pacers on January 6, 2019 at the Scotiabank Arena in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
The channel will feature original and archived programming, including a collaboration with Africa-based YouTube creators on original content, a customized weekly magazine show and NBA documentaries featuring current and former African players and legends. The NBA’s partnership with YouTube goes back more than a decade when it became the first professional sports league to partner with YouTube and launch its own channel in 2005, and the first to join YouTube’s “Claim Your Content” program in 2007. Last year, YouTube TV became the first presenting partner of NBA Finals and WNBA Finals. To date, the NBA YouTube channel has generated more than 5.4 billion views.
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