The National Agency for Food and Drug Administration and Control has warned infant foods producing companies from using the coronavirus pandemic as a means to promote their brands.
It gave this directive in a statement on, “COVID-19 pandemic lockdown and guidance note to companies that donate or market breastmilk substitutes for infants.”
It stated, “Companies that market foods for infants and young children should not provide free products, samples or reduced-price foods for infants to families through health workers or health facilities, except as supplies distributed through government or officially sanctioned health programmes. “In this specific instance, the unbranded packaging is to focus on the need to support the response to the COVID-19 pandemic, where necessary in terms of infant and young child feeding, rather than use the pandemic as a platform for brand promotion.”
It noted that the importance of infant and young child feeding and the continued protection, promotion, and support of breastfeeding during the COVID-19 pandemic could not be over-emphasised.
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