Search interest for 'Travel Tuesday' rose more than 500% over the last two years, according to a report published Thursday by McKinsey & Company.
Now deal-thirsty consumers have a reason to shop online one day longer. " Travel Tuesday" — the first Tuesday after the American Thanksgiving holiday — targets those looking for discounts on trips, rather than flat-screen TVs.
Except for Singapore, Travel Tuesday hasn't caught on in Asia yet, the report noted, perhaps because of the regional popularity of China's "Singles' Day" — a weeks-long sales period that peaks annually on Nov. 11.But that's not stopping Asian companies from jumping in on the sale to reach global clientele."We had an offer that was a choice — upgrade, discount, or one free flight," she said. "It generated good sales for us.
"Travel bookings made on Travel Tuesday have surpassed those made on Cyber Monday," said Ryan Mann, a partner in McKinsey's Travel, Logistics and Infrastructure practice and one of the authors of the report.
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