No fewer than 10 million people have signed up for Threads, Meta’s rival to Twitter, within the first few hours of its launch, the company’s CEO Mark Zuckerberg said on Thursday. The app went live on Apple and Android app stores in 100 countries at 2300 GMT on Wednesday and will run with no ads for now, but its release in Europe has been delayed over data privacy concerns.
July 6, 2023
Threads is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of the world’s biggest social media platforms, despite its struggles.Accounts were already active for celebrities such as Jennifer Lopez, Shakira and Hugh Jackman, as well as media outlets including The Washington Post and The Economist.
On Threads, he wrote: “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully, we will.”Threads was introduced as a clear spin-off of Instagram, which offers a built-in audience of more than two billion users, sparing the new platform the challenge of starting from scratch.
Analyst Jasmine Engberg from Insider Intelligence said Threads only needs one out of four Instagram monthly users “to make it as big as Twitter.”
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