The Nigeria Football Federation (NFF) is on the road to a rough time this year with more of its major partners threatening they will not renew their partnerships when they elapse. Their grouse is on what some described as the football house’s unprofessional attitude to corporate relationships.
The NFF has a lot of sponsorship partnerships with corporate brands, such as Nigerian Breweries, Air Peace, Cadbury, MTN, Emzor Pharmaceuticals, Aiteo, Coca-Cola, Revolution Plus and Premier Lotto, which runs into billions of naira.The Guardian learnt at the weekend that some of the other organisations have also decided to walk out when their existing deals elapsed.
“We kept quiet because we thought the Qatar 2022 World Cup would give us the chance to make up for whatever we lost marketing our brand during the qualifiers. But we didn’t even qualify for the World Cup. “To even get five tickets for our top executives to watch the games was difficult; and since we failed to make the World Cup, nobody has deemed it fit to write to us, explain things to us and/or open a communications channel.”
She said, “we sponsor all the national teams, but none of these other teams compares to the Super Eagles. So, when the Super Eagles are down, it means every other thing around it is down.
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