The two fundamental tools that have changed Africa in the last few decades are the AK 47 assault rifle and the motorcycle. asemota Nigeria Africa GoJek ORide GOkada Xgo SafeBoda MaxGo
The driver of our car didn’t see him until it was too late. He collided with the side of the vehicle and flung from his bike to the road losing his front teeth.
I was appointed a board member of the healthcare startup MazaHealth, and we were funding tricycles for transporters in the remote regions of Northern Ghana at that time. The MazaHealth bikes doubled as local ambulances for pregnant women with triage done through a call center. Maza made me believe that motorcycle riders could become better organized and save lives rather than risk lives.
What I have learned from Go-Jek is that unlike the developed parts of the world with existing infrastructure and structured logistics players serving the needs of e-commerce companies, commerce in our part of the world is “mobility first.” Go-Jek’s super tech is the combination of the app and motorcycle as the simplest yet most effective conduit for all of its services.
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