Microsoft employs deceptive tactics to encourage users to switch from Google to Bing.
Microsoft continues to invest in its Bing search engine , but it has yet to achieve the widespread success it hoped for. Google remains the dominant search engine globally, despite some perceptions of declining quality. Bing often faces ridicule, with much of its traffic likely originating from users who haven't changed their default Windows search settings. Microsoft has attempted various strategies to retain users, including urging them to stick with its Edge browser and Bing .
Recently, Microsoft has adopted a more subtle approach: when users type 'Google' into the Edge search bar, they are presented with a Bing search interface designed to mimic Google's appearance. This tactic, sometimes referred to as a 'dark pattern,' aims to deceive users into using Bing unintentionally. Despite being a distant second, Bing is estimated to generate billions in annual revenue for Microsoft. While the company doesn't disclose specific Bing revenue figures, its cost-per-click for search advertisements remains lower than Google's. Google Chrome holds a significant market share of around 70% on desktop browsers, with Google's overall dominance likely even greater when considering mobile devices
Microsoft Bing Search Engine Google Dark Patterns
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