I typed Chrome — and got an Edge ad written by “AI”
Here’s how much of my screen it took up, and what it looks like zoomed in:Screenshot by Sean Hollister / The Verge
This supposed AI response even has a headline: “Bing: The Search Engine That Does More Than Just Search.”I get it to work on a different computer. Across the country, a colleague tells me he saw the exact same thing setting up his wife’s gaming laptop. Across the ocean, another colleague pulls it up on his mobile phone. It’s not universal, but it’s absolutely not a tiny experiment in a single region, either.
Maybe this doesn’t seem like a big deal to you. I’m using Microsoft’s search engine in Microsoft’s browser on Microsoft’s operating system, after all — why should Microsoft willingly link me to a competitor?Microsoft just gave itself a full-screen ad in search results by faking an AI interaction.Yes, Microsoft has previously plugged Edge when you search for Chrome — but not like this.
, when my editor-in-chief Nilay Patel asked whether the Bing browser integration was partially an attempt to “capture marketshare from Chrome.”
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