Meghan Markle Is Harnessing the Power of “The Meghan Effect”

Royals News

Meghan Markle Is Harnessing the Power of “The Meghan Effect”
Meghan MarklePrince Harry
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In an interview with The New York Times, the duchess said she learned how much impact she can have on a brand’s future during her earliest years in the royal family.

In an interview with the New York Times, she spoke about her recent investment in the brand Cesta Collective, one of five to ten women-led brands in her venture capital portfolio, adding that the experience helped her prepare for the upcoming launch of her own line, American Riviera Orchard. “Investing in them has helped me line up for this chapter where I’m investing in myself,” the duchess said.

“Times where I know there is a global spotlight, and attention will be given to each detail of what I may or may not be wearing, then I support designers that I have really great friendships with, and smaller, up-and-coming brands that haven’t gotten the attention that they should be getting,” she said. “That’s one of the most powerful things that I’m able to do, and that’s simply wearing, like, an earring.

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