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“Success in managing a crisis is all about communication. In times of crisis, people want to know that you care before they care what you know.” – John C. Maxwell Since his appointment as Acting Comptroller General of Nigeria Customs Service and the eventual confirmation, Bashir Adewale Adeniyi has shown leadership and expertise when…
Crisis Communication represents the delicate art of disseminating information during emergencies, underlining its pivotal role in shaping the narrative and perception surrounding an entity. The landscape of crisis communication is dynamic, shaped by a host of theories and models that offer valuable insights and guidance to organisations seeking to navigate the stormy seas of adversity.
The case study involving Adeniyi in the context of enhancing bilateral trade relations between Nigeria and the Benin Republic offers a compelling example of effective crisis communication. It illustrates how the principles of crisis communication can be applied to navigate a complex and potentially contentious situation successfully.
Transparency and Accountability: The case study found a strong dedication to curb smuggling and unlawful trade through partnership with relevant government agencies, the regulators, professional bodies, among others. This approach is in tandem with the principle of transparency, another cornerstone of crisis communication.
The study revealed that adept implementation of communication strategies contributed to the successful resolution of the Nigeria-Benin trade negotiation crisis. Adeniyi was able to transform what could have been a contentious situation into an opportunity for both nations. This aligns with the objective of communication preserving integrity and reputation.
The Customs has called for collective efforts to change the narrative. By charging everyone to participate in international trade, Adeniyi portrayed the service as willing to work with stakeholders to improve the overall trade environment in Nigeria. This message is expected to bridge the gap between the customs agents and the NCS.
“Success in managing a crisis is all about communication. In times of crisis, people want to know that you care before they care what you know.” – John C. Maxwell Since his appointment as Acting Comptroller General of Nigeria Customs Service and the eventual confirmation, Bashir Adewale Adeniyi has shown leadership and expertise when…
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