CEO of SBI Media, Rotimi Bankole, who has more than 15 years experience in marketing communications, speaks with Omolara Akintoye on his...
CEO of SBI Media, Rotimi Bankole, who has more than 15 years experience in marketing communications, speaks with Omolara Akintoye on his company’s involvement in the new influencer deal between Tecno and superstar pop singer Wizkid. He also touches on the vision and operational philosophy of the SBI Media.Tecno is market leader across Nigeria and in Africa. It is strategic that the brand partners with a pop-culture icon and personality that accentuates the brand’s position and stature.
As the brand with the largest market share in the Nigerian mobile device market, what do you say is Tecno Mobile’s secret of success?In what ways can you leverage on this achievement and the learning you’re taking from it for the good of your other clients and the industry? We are a global agency with one of the strongest networks in the world. We are a member of Masscom Global, the largest marketing network in emerging markets. We have presence in more 150 countries across the region we play in and we continue to partner, collaborate in the aim to always be the best at what we do.
As the models of the past continue to give way to AI and other forms of technology, what do you see in the future of the marketing communications industry even with the COVID-19 pandemic? Teamwork and dedication. Once you have a solid team, you can never go wrong. You will face challenges but with the best team, you will win.
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