LVMH vs Kering: Inside Bernard Arnault and François-Henri Pinault’s Battle to Conquer Hollywood

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LVMH vs Kering: Inside Bernard Arnault and François-Henri Pinault’s Battle to Conquer Hollywood
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Billionaire rivals Bernard Arnault and François-Henri Pinault are battling it out to stake a claim in the Hollywood movie business.

Hollywood is famously awash in irony and blood feuds. So perhaps it’s fitting that, after locking horns for decades in Europe overand François-Henri Pinault have exported their Gallic rivalry across the Atlantic, each billionaire now determined to conquer the epicenter of film and television just as he has vanquished the world of luxury.

The people who run fashion houses don’t give a shit about the corporate synergies. You can’t tell them they have to use Tom Cruise. “We’re not part of his company. We’re just another investment,” this insider says of Pinault. “He knows what he knows. He knows what he doesn’t know. He lets people manage. TPG was the same way.”

Hayek is represented by CAA, which now answers to her husband. A person who has worked under Pinault for years notes that the actress is close with several of CAA’s principals. “If you want my opinion,” they say, “I think the whole thing is kind of strange. I think it’s Salma-inspired.” The title is the first from Saint Laurent Productions, a film-production company the label launched last year, led by its creative director, Anthony Vaccarello. The designer has more projects in the works by Oscar-winning director Paolo Sorrentino and heavyweights David Cronenberg, Abel Ferrara, Wong Kar-wai, Jim Jarmusch, and Gaspar Noé. so it’s a safe bet that he’ll do the same for future films.

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