Barcelona have denied trying to boost the image of club president Josep Maria Bartomeu by hiring a company that criticised current and former players, including Lionel Messi, on social media.
According to Spanish radio station Cadena Ser Cataluna, the PR company I3 Ventures was contracted by Barca and oversaw “dozens” of accounts attacking the likes of Messi, Gerard Pique, Xavi Hernandez, Pep Guardiola and Carles Puyol on Facebook and Twitter.
The statement said Barcelona hire “social media monitoring services” to keep track of posts written about the club but that I3 Ventures “has no relation to these accounts”. The “Yes to the Future” campaign headed by rival presidential candidate Victor Font said in a statement the latest allegations were “extremely serious”.
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