Knorr, Nigeria’s go-to seasoning brand, marked the ‘World Eat for Good Day’ on February 19, 2024, with a new movement to inspire people to change the world by changing what's on their plates. During the event held at their Lagos headquarters, Knorr unveiled 14 Eativists.
Knorr, Nigeria’s go-to seasoning brand, marked the ‘World Eat for Good Day’ on February 19, 2024, with a new movement to inspire people to change the world by changing what's on their plates. During the event held at their Lagos headquarters, Knorr unveiled 14 Eativists. These are people who believe in incorporating veggies into their meals and consciously opt for options that benefit both themselves and the planet, inspiring others to do the same.
Although they are from diverse backgrounds, they all embody the ethos of eating for good. Arinze Madumere, Knorr’s Brand Manager, emphasized the significance of the Eat for Good movement. He said, 'At Knorr, we believe that what's on your plate has an impact, not just on your personal health, but the environment as well. We have strategically chosen Eativists to inspire people to eat a wider variety of foods, more vegetables, more plants, and less meat.