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Ken-Calebs Olumese at 80: An extraordinary showbiz impresario, mentor and leader, By Ehi BraimahSPECIAL REPORT: In Northwest Nigeria, insecurity is fueling medical desertsKalgwai Fishing Festival set to boost tourism, economic growth in JigawaKen-Calebs Olumese at 80: An extraordinary showbiz impresario, mentor and leader, By Ehi BraimahWhen I arrived Lagos in 1988 after my NYSC in Awka, Anambra State, as a young graduate, I never knew fate would bring me and Ken-Calebs Olumese together.
That was how a bond of friendship subsequently developed with Olumese which gave me the opportunity to observe him from close quarters. Friendship devolved into mentorship for which I am forever grateful. But the foundation of the success story of Niteshift lies in Guv’s boundless energy and his commitment to the creative enterprise, branding and innovation. His incredible skills in marketing and public relations raised the profile and public image of Niteshift.
The Gold Card and Silver Card Sectors where special gold and silver glass cups were used by hostesses to serve drinks became the cynosure of all eyes. Some patrons could “kill” to be admitted due to the prestige associated with the sectors. It is difficult to understand how the Guv’nor stayed on his feet throughout each night at the club. With a stick of Benson & Hedges cigarrete in one hand, and a glass of Remy Martin, his favourite cognac, in the other hand, Olumese always displayed prodigious energy and exceptional strategic management skills to the extent that one is tempted to ask when he finds time to sleep, and plan for the next day.
To underscore the business model and strategic brand positioning of Niteshift, the Guv created and hosted several events such as the Niteshift Beauty Queen and Fashion Hit-Parade. He also established the Coliseum Shifters Dance Band and floated a music label known as Big Time Music due to his abiding love for music and entertainment.
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