Jumia: The e-commerce start-up that fell from grace – Daily Trust

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Jumia: The e-commerce start-up that fell from grace – Daily Trust
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Jumia: The e-commerce start-up that fell from grace

A year after its much heralded debut on the New York Stock Exchange, e-commerce start-up Jumia has shut down in three African states, struggled to turn a profit and got dumped by its original owners, writes former BBC Africa Business editor Larry Madowo.

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