Consumers in Nigeria to leverage Jumia Black Friday to navigate economic challenges.
Africa’s leading e-commerce platform, Jumia, has announced the launch of the 2022 edition of its Black Friday shopping event. The campaign, tagged ‘Beat Sapa’, is geared towards helping consumers navigate the current economic realities while supporting SMEs and brands to reach millions of consumers.
The annual commercial event, which was introduced into Nigeria for the first time in Nigeria and in Africa in 2014 by Jumia, continues to gain popularity amongst consumers and has largely contributed to the adoption of e-commerce nationwide through massive awareness. Asides from heavily discounted prices, consumers will also get mega deals which include flash sales on select products and free shipping by brands, daily games, prime members dedicated offers, and JumiaPay discounts, amongst others.
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