Market value slumped 60% this year to £2.4bn as companies froze ad budgets during lockdown
It will be onlythe Love Island broadcaster has fallen out of the index of the UK’s top companies since it listed as a single company in 2004.steepest decline in advertising in the broadcaster’s 65-year historyThe company’s shares are trading at levels not seen since 2011, renewing speculation that ITV could become a takeover target. The last time ITV, when the advertising recession drove the company’s share price to under 20p.
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