CITV is being replaced in September
The channel, known for shows such as My Parents Are Aliens and the classic Jungle Run, will go off the air at the beginning of September. ITV will replace it with their new streaming service ITVX.
READ MORE: A Place in the Sun Jonnie Irwin flooded with support as he shares updates from 'few days away' Greg Childs, of the Children’s Media Foundation, said ITV had failed to invest in younger viewers, meaning it would not build brand loyalty at early stage. He said: “Children’s programming always was loss-making. The question is: do you want to provide for the children’s audience?”.
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