Italy probes BAT, Amazon over heated tobacco ad | The Guardian Nigeria News - Nigeria and World News

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Italy probes BAT, Amazon over heated tobacco ad | The Guardian Nigeria News - Nigeria and World News
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Italy’s competition authority said Tuesday it was investigating British American Tobacco’s Italian division and online giant Amazon for alleged misleading advertising of a heated tobacco product. The watchdog said publicity for BAT’s Glo Hyper X2 device omitted information or provided “misleading information about the health risks of the use of the product, and the prohibition […]

Italy's competition authority said Tuesday it was investigating British American Tobacco's Italian division and online giant Amazon for alleged misleading advertising of a heated tobacco product. The watchdog said publicity for BAT's Glo Hyper X2 device omitted information or provided "misleading information about the health risks of the use of the product, and the prohibition…

Italy’s competition authority said Tuesday it was investigating British American Tobacco’s Italian division and online giant Amazon for alleged misleading advertising of a heated tobacco product. Heated tobacco products, or HTPs, use a high heat to decompose tobacco, via a process called pyrolysis, which does not set it on fire or burn it, therefore avoiding creating smoke.

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