Irish regulator to issue revised Meta rulings after dispute with EU counterparts via IrishTimesBiz
Parties to the ruling, including Meta or the DPC, may then seek to appeal or annul all or parts of the ruling to the Court of Justice of the European Union under article 65 of GDPR. Meta could also face further legal action from individual users over its use of their data.
In its original decisions, the Irish regulator had proposed fining each of the platforms for not being transparent with users about what Meta does with their data. However, it also found that the social media giant does not necessarily require the expressed consent of its users in order to process their data and that it can rely on the argument that it is fulfilling a contract with its users to provide ads that are personalised to them.
If adopted, experts say the decision could upturn Meta’s tailored advertising model in Europe and could force the Irish DPC to significantly increase the fines it recommended against each of the three Meta platforms in its draft decisions.Meta’s advertising revenue model is also facing significant headwinds after Apple changed its privacy policy in 2021, making it more difficult for the likes of Facebook and Instagram to track user activity on IOS devices.
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