Irish spirits are now exported to over 130 countries worldwide. Whiskey is the predominant Irish export to Nigeria, accounting for 80% of exports.
Bord Bia, the Irish Food Board in charge of promoting Irish food and drinks, has officially launched its Spirit of Ireland drinks campaign in Nigeria as part of the Irish government’s 2ndtrade mission to West Africa.
The 2-day Trade Mission in Lagos, sees the Irish Minister for Agriculture, Food and the Marine, Charlie McConalogue, engage in a series of high-level meetings with the Ministry for Agriculture and Food Security, theand a roundtable discussion with the UN Food and Agricultural Organisation. As part of the trade mission in Nigeria, Bord Bia also launched the Spirit of Ireland campaign, a unique training experience delivered by seasoned drinks experts, to tell the story of Irish spirits. The experience tells the history, the renaissance and the future of Irish spirits and provides you with a unique opportunity to hear from some industry innovators across all categories including Irish whiskey, which is the fastest-growing spirits category in the world.
Bord Bia hosted over 15 Irish spirits companies in Lagos, including Jameson, Grace O’Malley, Teeling, Outcast, and The Shed. The CEO of Bord Bia, Jim O’Toole highlighted,“Bord Bia has invested €1 million over the last four years in the Spirit of Ireland and Nigeria is a key export market for Irish drinks in Africa valued at €9 million.
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