An Apple supplier implied that the iPhone 15 Pro models should have had solid-state buttons, but that’s no longer the case.
That said, among the HPMS opportunities we have discussed, a new product that we mentioned in previous shareholder letters as being scheduled for introduction this fall is no longer expected to come to market as planned. As we have limited visibility into our customer’s future plans for this product at this time, we are removing the revenue associated with this component from our internal model. While this is undeniably a setback, we are proud of our execution in this program.
Well-known analyst Ming-Chi Kuo mentioned Cirrus Logic as the primary winner of Apple’s solid-state button orders for the iPhone 15 Pro. That was back in January. Cirrus Logic is the primary winner for canceling physical buttons and the change to adopt solid-state buttons on the 2H23 high-end iPhone 15 models.
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