Nigerian Singer, songwriter, and recording artiste, Olanrewaju Fasasi, best known by his stage name, Sound Sultan, is regarded as one of the pioneers of
SOUND SULTAN:
PT: With the situation of things, are you worried that artistes might be unable to hold a concert in the next two years?People do stuff online already like virtual parties here and there. There are things that you can do, the sponsors are still there. I have my ideas, I don’t want to share it with the world. There is a new reality on the ground, look at what Big Brother is doing, the online audition, it’s a new reality. You have to tap into that.
I know a label that spends more than a hundred million on an artist throughout his tenure. Think about it, if you spend that kind of money, would you be lenient when the musician says he wants to walk away? This is what I tell a lot of people, they should not spend too much on a musician. Let the musician grow organically. Let him or her be responsible for the growth.
You don’t need to think like a musician even if you are an artiste, knowing that equity is all that matters and not how much manpower you are putting into in. The people that write for you, the people that you carry along with you, let them also have a stake in your success or wealth when it comes in, so we will know you are being fair on both sides.
PT: Do you have any career regrets and what would you do differently if you began your career all over again?PT: Do you feel threatened by younger artistes?SOUND SULTAN:
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