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Ikechukwu Nwede, popularly known as Iking Ferry, is the founder of Naija Traffic. He tells OLAJIDE SAMUEL about running his businessMy work style is extremely flexible. Working on so many projects requires me to be adaptive. However, I try to handle one project at a time, working as quickly and efficiently as possible to achieve the best results as a music promoter and brand profiler.
However, one of the major challenges I faced then was not having time for leisure. I was always busy in the shop and I had no time for other things. I had to stop the job in order to have more time for myself. I then focused on my brand, Naijatraffic. Since then, we have been getting attention as a result of working with some of the top names in the music industry.I will advise them to work hard, believe in God and be straightforward.
Also, they should stop chasing ‘the latest business’ or ‘latest trends’. Instead, they should focus on a particular business, work on it and don’t give up until they start getting results. Lastly, they should work smartly, be disciplined, diligent, and fear God.
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