She also discussed the essentials of building a successful children’s fashion brand in Nigeria, emphasising the importance of discovering a niche, identifying trends, and knowing your target audience.
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“Who is your target audience? You must be clear about this and tailor your services and products to meet their needs, expectations, and preferences. Focus on a specific niche, such as affordable luxury, eco-friendly materials, and cultural designs. Create designs that resonate with your niches, such as culture and or luxury as the case may be, while also being trendy and functional.”
A former banker with a deep passion for fashion, the fashion entrepreneur said she was motivated to learn the craft despite the challenges she faced during her early days. “Such experiences pointed out gaps in the Nigerian Fashion industry. Since I’m passionate about this area, I embarked on the journey in 2012.
“Also, because it’s bulk purchase or wholesales, as we may call it, we still get good price deals. We have pieces as low as N30,000; they are party-worthy and celebrity-worthy. So it depends on your budget and what you want. We have pieces; even for kids, we have pieces as high as N400,000 and N350,000. And we have as low as N35,000, N40,000. So it depends on what you want. But what is guaranteed at the end is that you will get quality. You will get a good offer.” She added.
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