Raheem Akingbolu Companies and brand custodians can leverage visuals to tell their stories in memorable and vivid ways that may deliver more impact and emotion than words alone. Artful, custom and …
Companies and brand custodians can leverage visuals to tell their stories in memorable and vivid ways that may deliver more impact and emotion than words alone. Artful, custom and unique photography can transcend the mundane observable facts of a scenario.
When one considers it from this perspective, the hit TV show is defined by its economic value. In fact, the entire show is profitable for everyone involved in the creation, marketing, and advertisement. The participants are almost always in a better financial position after they leave the house. Sponsors get their value in advertising and PR. Everyone involved in the show ends up a winner one way or the other.
However, three strategic areas of importance are the overall influence, media value for sponsors, and its popularity with young people. At the heart of BBNaija’s influence is a nucleus of a young demographic. Young people are valuable consumers because they influence the purchasing decisions of their friends and family. In addition to being consumers themselves, teens can affect where their family vacation destinations are, choice of car, and the clothes that their friends wear. A brand or product automatically gains an image of “being cool,” if it is popular with young people.
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