How African footballers in Europe spend their money TuesdayMotivation
African footballers – like other players from developing countries – invariably earn sums of money far greater than their contemporaries back home.
To get to grips with this perception, I examined the effects of African migrant players’ “giving back” behaviour. I did this by analysing the various socio-economic projects that they invest in in the communities they come from. My findings suggest that players who make investment contributions are demonstrating their social and cultural ties with families, relatives, friends, teammates and the communities where they might have started their football careers.I developed a database of 1084 African professional players who are playing or had played in 30 different European leagues and other parts of the world.
This involved strategising to overcome the challenges with the contributions from significant others in the communities to become successful professionally abroad. Players took very different investment initiatives. Some were purely economic; others had a more social dimension. Contributions from the players could be categorised into private investments, social enterprise investments and economic investments.
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