Hollywood Awards Go Streaming, Will Nollywood Follow? The Screen Actors Guild (SAG) Awards’ recent announcement that it would be streaming live within the Netflix app in 2024 is another big leap for the
The Screen Actors Guild Awards’ recent announcement that it would be streaming live within the Netflix app in 2024 is another big leap for the streaming giant which continues to disrupt television viewing. The SAG Awards will be the first live awards show for the streamer. This year, the Hollywood awards ceremony will be streamed on Netflix channel on YouTube.
According to reports, the SAG awards hardly got an average of two million views from last year’s ceremony. It is the first time the awards ceremony will not air on TNT and TBS in 25 years. Streaming platforms have their perks. Netflix, for example, has more than 223 million global paid subscriptions as of the end of 2022 and averages about 4.6 million viewers on average throughout the day, according to a Nielsen measurement reported in IndieWire. This figure is a far cry from what cable networks get in a day. Thus, award shows get more audience and for a global platform like Netflix, get a wider appeal.
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