– Heineken launches the 45cl bottle and 45 collection at Lagos fashion week

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Lagos Fashion Week 2024 brought the best of Nigerian creativity to the runway, and this year, Heineken took things to the next level with an unforgettable launch. Introducing the sleek Heineken 45cl bottle alongside the Heineken 45 Collection, Heineken proved once again why it’s a brand that doesn’t just serve drinks—it shapes culture.

Why launch it at Lagos Fashion Week? As Hans Essadi, Managing Director, Nigerian Breweries Plc., said during the event, “For Heineken, partnering with Lagos Fashion Week reflects creativity, boldness, and the spirit of innovation—values that Heineken holds dear. We’re thrilled to launch our new Heineken 45cl here tonight, a bottle that’s as stylish and iconic as the incredible designs on the runway.

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thecableng /  🏆 2. in NG

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