Since buying it, the billionaire has wasted no time shaking up the struggling social media firm, cutting staff and introducing fees. But can he make the platform matter again – or will it become a hellscape of hateful content and misinformation?
that the fact that the executives fought so hard to force Musk to complete the purchase suggests that they did their job very well indeed, securing a multibillion payout for shareholders that would have evaporated if they had let him walk away.
If Musk sounds like the boss from hell, well, you wouldn’t be the first to think so, and Twitter staff aren’t the first to find out. In internal Tesla emails,, he laid out his management style plainly for underlings: “If an email is sent from me with explicit directions, there are only three actions allowed by managers. 1) Email me back to explain why what I said was incorrect. Sometimes, I’m just plain wrong! 2) Request further clarification if what I said was ambiguous.
Not everyone thinks Musk is the right person to oversee that. “Many studies have shown that social media is a leading cause of misinformation and disinformation, especially when it comes to spreading harmful election lies that chip away at trust in our democratic institutions,” says Lindsey Melki, of the nonpartisan anti-corruption group Accountable.US. “To the previous Twitter leadership’s credit, they tried to contain the problem to a certain degree.
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