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Many nations of the world boast of their national brands: a niche product they are known for all over the world, and for which they are very proud of. They dream it, make it, sell it, flaunt it. Indeed, it is so tied to their national image that when you touch these iconic brands, it is as if you have touched the soul of the country that owns it.
What is Nigeria, and what can we sell? Some global thinkers have, several years ago, speculated that our youth are our greatest asset. As a matter of fact, the British Council once published a report which warned that if the Nigerian government failed to exploit the humongous potential in its blooming young population, the nation would be consumed by what it described as a “demographic disaster”.
Lawal, known for his social accountability advocacy which began a decade ago when he just left secondary school, has revolutionised the use of digital platforms and the virtual space for youth mobilisation, environmental awareness and political literacy.
This year, he emerged as one of the five finalists for the WIN WIN Gothenburg Sustainability Award. According to the organisers, this year’s focus is on corruption, and Lawal was shortlisted for his tireless commitment to strengthening the local civil society and for his “large-scale campaigns which have succeeded in creating transparency about public spending and ensuring that international aid funds end up where they should”.
Because of the visible impact and the money saved for the government and the people, FTM now has presence in nine African countries, Haiti, Pakistan, and making expansions in Europe and other parts of Asia.
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