A PAN African group, SKY Girls, has partnered with Lagos and Kaduna state governments to check tobacco use among teenage girls.
Public Relations Strategist, 7even Interactive, Ese Aluko ; Market Lead, Ghana and Nigeria for SKY Girls, Alice Railton; Lagos State Commissioner of Education, Mrs. Folashade Adefisayo and General Manager Operations, 7even Interactive for SKY Girls, Adenike Odutola at the official launch of SKY Girls Nigeria, an empowerment movement for teenage girls
General Manager, Operations, 7even Interactive for SKY Girls, Adenike Odutola, said the group remained committed to curbing tobacco uptake by adolescent females by reaching them through multiple online and offline channels, magazines, social media, radio, television shows, documentaries, school clubs and community events.
Throwing light on the body’s vision, SKY Girls Market Lead for Ghana and Nigeria, Alice Railton, observed that the project, which has attracted the Gates foundation’s funding since 2013, is to deter smoking, while enhancing and inspiring the girls for more positive behavioural patterns.