The latest measure comes as the Search giant gears up for an expected controversial presidential election.
Google said Thursday it's removing prediction outcomes from its autocomplete search recommendations.The approach is aimed at an effort to remain bipartisan in its search features.
Sundar Pichai, chief executive officer of Alphabet Inc., gestures while speaking during a discussion on artificial intelligence at the Bruegel European economic think tank in Brussels, Belgium, on Monday, Jan. 20, 2020. Pichai urged the U.S. and European Union to coordinate regulatory approaches on artificial intelligence, calling their alignment critical.it will remove search autocomplete predictions that "could be interpreted as claims for or against any candidate or political party.
Google autocomplete recommends searches based on what a user is typing into the search box in a Chrome browser or on Google.com. "We want to be very careful about those sorts of predictions," David Graff, Google's senior director of trust and safety told reporters in a press call ahead of the announcement Thursday. "This election, people will have strong opinions, and given the backdrop of Covid-10, the change with elections is to be more conservative in terms of queries."
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