Google Restates Commitment to Safer Ad, Releases Latest Data Emma Okonji Google has restated its commitments to protect and support people about their privacy online. At the Africa Ads and Privacy immersion fo
Google has restated its commitments to protect and support people about their privacy online.
According to Gajria, “For generations, ads have funded our favourite content, from newspapers, magazines, and entertainment to the web. Today 66 per cent of the world is online. The ad-supported internet model has become a remarkable resource for humanity, putting an explosion of tools, information, and content at our fingertips. As people manage more of their lives online, their concerns over how personal data is gathered, used, and shared have grown.
“Users view bad privacy experiences as almost as damaging as a theft of their data. It’s enough to make many of them switch to another brand, and it’s almost impossible to recover from. The impact of a negative privacy experience outweighs that of a positive one, so once the damage is done, it would be hard to bring customers back,” Gajria said.
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