Google says 2022 was the year Nigeria, Kenya, and South Africa searched most for private browsing since 2012
, has disclosed that it removed over 3.4 billion ads, restricted over 5.7 billion, and suspended over 5.6 million advertiser accounts in Nigeria and other parts of the world in 2021.
The statement noted that regulators across the world are demanding a more private internet, and businesses in Africa must acknowledge and respond to this shift in consumer behaviour. In light of the growing privacy concern, Google said it placed users at the centre of its work across every product by ensuring safety and security.“We also blocked or restricted ads from serving on 1.7 billion publisher pages and took broader site-level enforcement action on approximately 63,000 publisher sites,” it said.
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