Google launches ‘Think with Google’ in sub-Saharan Africa

Google on Tuesday said it had launched its Sub-Saharan African website- `thinkwithgoogle.com/ssa’- to help marketers on the continent..

Google on Tuesday said it had launched its Sub-Saharan African website- `thinkwithgoogle.com/ssa’- to help marketers on the continent get the locally-relevant insights they need.According to her, Think with Google Sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly-changing marketplace,’’ Patel said.

Patel said it provided data, a deeper understanding and perspectives specifically crafted for marketers and business people in the region. ‘’For example, this case study on how Africa’s largest entertainment brand – MultiChoice – drove watch time on its YouTube channel up 238 per cent by offering content free.‘’Or another on how Kenya’s KCB Bank drove a change in consumer behaviour – from online betting to saving money – using an ad campaign.“And a piece on Nigerian e-commerce giant Jumia adopting machine learning to optimise its bidding process for Google Ads, which led to a 48 per cent increase in conversion rate, 2.

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