Video game retailer and meme stock darling GameStop is making a big bet on NFTs and cryptocurrency technology. According to a new report from The Wall Street Journal, the company has built up an over 20-person strong team working on an online marketplace for virtual items, which could include cosmetic skins and in-game items.
The company is said to be courting game developers and publishers to list NFTs on its marketplace and hopes to ink deals with crypto companies to develop the underlying technology and help invest in games featuring NFT and blockchain tech. In total, the WSJ reports that GameStop’s investments in crypto could stretch into the tens of millions, and involve agreements made with over a dozen other companies.
The WSJ notes that gamers are seen as potential early adopters for NFTs in particular because they’re already comfortable with spending money on virtual goods like cosmetic outfits and weapon skins. Square Enix and EA have publicly expressed interest in exploring the technology, and Ubisoft launched an NFT platform late last year.
But so far much of the response from gamers to in-game NFTs have been downright hostile, with many seeing them as being of little value to the overall gameplay experience, and representing a marketing exercise by companies that have for years been happy to sell virtual items without the need for blockchain technology. S.T.A.L.K.E.R.
The WSJ’s report comes roughly a year after GameStop found itself at the centre of a trading frenzy, as some day traders attempted to boost its share price and punish short-sellers. But despite the investment and attempts at a turnaround, the company continues to be in poor financial shape. Last month it reported that its losses were widening, despite some revenue growth.
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