As part of efforts to strengthen family bonds and foster communal entertainment, whilst providing Nigerians a thrilling and entertaining
experience, new game show,’The Price is Right Nigeria’ is set to debut on paid television across the continent.
Another important aspect of the TPIR is that it boasts a loyal fanbase across generations as the Nigerian adaptation allows brands arget a specific demographic with high purchase power and a love for interactive entertainment. Head, corporate communications and sales, TPIR Nigeria, Mercy Ebunuta Abua, said it is more than just a game show but a cultural phenomenon waiting to happen. She said it taps into the Nigerian spirit of competition, celebrates everyday skills and provides a platform for brands to connect with a vibrant and engaged audience. According to her, this exciting combination is sure to make TPIR Nigeria a resounding success.
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