French authorities imposed fines totaling over 22 million euros on fast-fashion giant Shein for failing to meet product traceability, environmental labelling, delivery time, and consumer return requirements. The penalties, issued by the DGCCRF after an investigation into non-European e-commerce platforms, bring total French fines against Shein to more than 210 million euros. Shein disputes the findings, calling the fines disproportionate, while campaign groups continue to criticize the company for environmental pollution, regulatory non-compliance, and labor practices.
A picture shows the logo Shein during the Urban Ritual fashion show Fall-Winter 2025/26 organized by Chinese fashion giant Shein in Milan, on October 16, 2025.
French authorities said Wednesday that they had imposed two fines on Shein totalling more than 22 million euros , citing problems with product traceability, environmental labelling and delivery times. The new penalties bring the total fines imposed by France against the Asian fashion giant to more than 210 million euros. They were levied by the government’s consumer protection agency DGCCRF following an investigation targeting several e-commerce platforms, primarily based outside Europe, including Shein.
The DGCCRF accuses Shein of failing to comply with a 14-day period required for consumers to be able to reconsider certain purchases and return them free of charge. The watchdog also accuses the company of omitting mandatory traceability information, such as the countries where its clothing is woven, dyed and manufactured, and of failing to disclose the presence of microplastics in its fabrics.
Microplastics, primarily found in polyester, are released into the water with every machine wash, posing a serious environmental threat. In addition, the agency imposed a fine of 16.73 million euros on Shein’s subsidiary ISSL , accusing it of violations of consumer law.
“We dispute these findings and consider the fines manifestly disproportionate,” the Singapore-based company said in a statement. “There has never been any doubt about the fairness of transactions on our platform, or the quality and safety of the products and services offered,” it said, arguing that no instance of consumer harm had been established.
It is criticised by campaign groups and politicians for allegedly generating environmental pollution, practising unfair competition, selling goods that fail to comply with basic regulations and imposing poor working conditions in its Chinese factories. Last year, the discovery of childlike sex dolls on the Shein platform caused outrage in France and prompted greater scrutiny.
Following the uproar, Shein said it immediately removed the products from its marketplace — the section of its website selling third-party products — and banned sex dolls from its site globally.
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